Meet the founders

Building the future
of AI in New Hampshire.

We're Joshua Berry and Will Bertoncini — UNH students with real-world implementation experience, built on over a decade of partnership and proven execution.

Joshua Berry
Joshua Berry
Co-Founder · Finance & Entrepreneurship, UNH

Joshua brings hands-on experience deploying AI at the corporate level, paired with a deep passion for business development. For the past few years he has been immersed in studying private equity — with a particular focus on value creation after the deal closes: the operational growth and development that turns an acquisition into a stronger business. That same builder's mindset drives how he approaches every Ignite engagement.

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Will Bertoncini
Will Bertoncini
Co-Founder · Entrepreneurship, UNH

Will brings a strong passion for building genuine customer relationships and a creative instinct that sets his work apart. He has managed the business and marketing side of music artists — from brand-building to audience growth — and brings that same creative, relationship-first energy to every client Ignite works with.

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Proven partnership

Better together.

We have known each other for over ten years — long before Ignite ever existed. That decade of trust is why we work as a genuine team, not two people who happened to start a company together.

Over those years we have built side by side, taking on freelance web design, social media management, and small consulting projects for real clients.

That partnership is proven: we won first place in a statewide New Hampshire digital advertising competition two years in a row, combining strategy, creativity, and execution as a team.

We were also invited to speak at a statewide business conference on entrepreneurship — sharing our belief in starting now and getting perfect later, rather than waiting for a perfect moment that never comes.

2×
Back-to-back first-place finishes in a statewide New Hampshire digital advertising competition.
Certifications
AI Boot Camp for SMBs Digital Marketing Digital Advertising Inbound Marketing Due Diligence Foundations
University of New Hampshire

Rooted in UNH

Built on campus.
Serving the state.

As students at the University of New Hampshire, we're not a distant agency pitching AI solutions from afar. We're part of the same community as the businesses we serve — and that matters.

We bring the energy, curiosity, and adaptability of people who grew up with technology and are learning at the forefront of it. Combined with real-world implementation experience, that's a powerful combination for your business.