Meet the founders

Building the future
of AI in New Hampshire.

We're Joshua Berry and Will Bertoncini — UNH students with real-world implementation experience, built on over a decade of partnership and proven execution.

Joshua Berry
Joshua Berry
Co-Founder · Finance & Entrepreneurship, UNH

Joshua brings hands-on experience deploying AI at the corporate level, paired with a deep passion for business development. For the past few years he has been immersed in studying private equity — with a particular focus on value creation after the deal closes: the operational growth and development that turns an acquisition into a stronger business. That same builder's mindset drives how he approaches every Ignite engagement.

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Will Bertoncini
Will Bertoncini
Co-Founder · Entrepreneurship, UNH

Will brings a strong passion for building genuine customer relationships and a creative instinct that sets his work apart. He has managed the business and marketing side of music artists — from brand-building to audience growth — and brings that same creative, relationship-first energy to every client Ignite works with.

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Proven partnership

Better together.

We have known each other for over ten years — long before Ignite ever existed. That decade of trust is why we work as a genuine team, not two people who happened to start a company together.

Over those years we have built side by side, taking on freelance web design, social media management, and small consulting projects for real clients.

That partnership is proven: we won first place in a statewide New Hampshire digital advertising competition two years in a row, combining strategy, creativity, and execution as a team.

We were also invited to speak at a statewide business conference on entrepreneurship — sharing our belief in starting now and getting perfect later, rather than waiting for a perfect moment that never comes.

2×
Back-to-back first-place finishes in a statewide New Hampshire digital advertising competition.
Certifications
AI Boot Camp for SMBs Digital Marketing Digital Advertising Inbound Marketing Due Diligence Foundations
Ignite Development — rooted in New Hampshire

Rooted in Southern New Hampshire

Local by choice.
Built for NH businesses.

We're not a coastal agency pitching AI from afar. We're University of New Hampshire students based in Southern New Hampshire — we live and work here, and we're invested in the success of local businesses because we're part of this community.

From Manchester and Nashua to Portsmouth, Concord, and the Seacoast — we understand the Southern New Hampshire market you're operating in, and we bring affordable, practical AI solutions designed for businesses like yours.